Symplectic announces a new logo and branding

Symplectic announces a new logo and branding

11 Jan 2021 

On the heels of the Version 6 rollout, which included an update to the overall look and feel of our Elements platform, we are rolling out new branding. This branding rollout is in preparation for a product expansion that will be announced in the coming months.

 

Next generation logo

Over the last 7 years we have used separate logos for our product and our company. In an effort to unify the two brands and bring a more consistent approach, we are rolling out a single icon to represent both Symplectic and Elements.

 

Beyond the icon

Our logo will be part of a general update to the overall look and feel of the brand. We are rolling out new layouts to our marketing materials and the look of our website. With the introduction of new brand elements we hope to keep the viewer even more engaged in the content we are presenting, sharing and/or displaying.

 

“This re-brand offers Symplectic a chance to re-introduce ourselves to a market that knows us well, and to grow into new markets that don’t know us yet.” 

  • Lauren Martin, Marketing Director, Symplectic

Elements elegantly connected our multi-university system providing a
single source of truth throughout OIEx.

Tim Cain, The Ohio Innovation Exchange (OIEx)

The University measures the individual research activity of academic staff. This Measure of Research Activity (MoRA) requires the collection of publication data from faculty. Symplectic Elements supports this beautifully.

Floris van der Leest, Victoria University, Melbourne, Australia

[Elements] will help to bring transparency to the richness of thought showcased within non-traditional publications, providing a more holistic representation of faculties’ scholarly work.

Caleb Smith, University of Michigan

Feedback to date has been extremely positive from all levels across the University, with individual academics and colleagues actively promoting the ease of use of the system.

Rachel Baird, Research Policy Analyst, University of Liverpool